How to Choose the Right Business Sign

A business sign creates a business's first impression and, chosen well, plays a key role in attracting customers. How do you choose a business sign, and what should you look out for? This guide gives you all the information you need for the process of choosing a sign.

Why Choosing the Right Business Sign Matters

A business sign is one of the most important elements in a business's first impression. A well-chosen sign plays a big part in attracting customers and strengthens how the brand is promoted. Your sign should reflect your business's identity and message as effectively as possible. That is why your business sign needs to be chosen and designed with care.

The Role of a Business Sign in Branding

A business sign reflects a brand's identity and values. Signs give customers clues about how professional and trustworthy a business is. A well-designed sign increases brand awareness and leaves a lasting impression on customers.

How to Use a Sign as Part of Your Brand Identity

A sign should be used as an integral part of your brand identity. Colours, typefaces and logos should be chosen to reflect that identity. These elements should be used consistently in the sign design and fit with the brand's overall look. Sign design should communicate the brand's message and values clearly. The place where the sign will go should also be chosen carefully, so that it catches customers' attention and is easy to read.

By giving you the information you need on choosing the right sign and its design, this guide will help your business build a successful brand.

Types of Signs and Their Features

Choosing a sign is critical to reflecting your business's identity and message in the best possible way. Each type of sign has its own advantages and uses. For more information, see our article on the types of signs.

LED Signs

LED signs are popular because they are energy-efficient and long-lasting. With their bright, eye-catching look, they offer high visibility day and night. LED signs are generally used on shop fronts, in shopping centres and at event venues.

Illuminated and Non-Illuminated Signs

Illuminated signs are ideal especially for businesses open at night. They offer high visibility and attract attention. Non-illuminated signs, on the other hand, have a simpler look and are usually chosen for interiors or for outdoor spaces with enough natural light.

Totem Signs

Totem signs stand out thanks to their large size and height. They are usually used beside motorways, at shopping centre entrances and at large business complexes, and are effective at increasing brand visibility.

Digital Signs

Digital signs stand out for their ability to show dynamic content. Messages, videos and graphics can be updated easily. These signs are often chosen for restaurant menu boards, airports and hotels.

Channel Letter Signs

Channel letter signs offer depth and visual appeal with their three-dimensional construction. They are used especially on corporate buildings and upmarket shops, and they make the brand name and logo stand out.

Neon Signs

Neon signs grab attention with their bright, vivid colours. They are usually chosen for bars, cafés and entertainment venues, and they create a retro, nostalgic atmosphere.

Sign Materials

Sign materials determine a sign's durability, appearance and cost. You can choose from aluminium, acrylic, vinyl and other materials. When choosing, it is important to balance durability, looks and cost. You can find detailed information on sign materials here.

Sign Design

The right sign design catches customers' attention and represents your brand effectively. Careful choice of design elements such as colour, typeface and logo increases the sign's impact.

Effective Sign Design

Effective sign design should be eye-catching and easy to read. Colours and contrast help the sign get noticed from a distance. The typeface should reflect the brand's personality while remaining legible.

Recommended Sign Sizes and Placement

Sign size and placement are critical for legibility and visibility. The most suitable dimensions should be chosen with your business's location and the area where the sign will be mounted in mind.

Indoor and Outdoor Signs

Indoor signs are usually smaller and include more decorative detail. Outdoor signs, on the other hand, should be made from durable materials and be resistant to the weather.

The Sign Selection Process

The sign selection process is about finding the right sign to meet your business's needs and goals. There are a few important steps to keep in mind.

Needs Analysis

Identifying your business's needs is the first step to choosing the right type of sign. It is important to understand your target audience and be clear about what message the sign needs to convey.

Setting a Budget

Sign costs vary with material, size and design. Striking the right balance between quality and price is critical for a long-term investment.

Choosing a Supplier

Finding a reliable sign maker is important for quality work and on-time delivery. Take references and customer reviews into account, and look at sample work and their portfolio.

Legal Regulations on Signs

Local regulations and permits for putting up a sign must be taken into account. Understanding the permit process and what to watch out for is important to avoid legal problems. For more information, see our article on how much signage tax is.

In many sectors there is also a requirement to display a sign. We recommend reading our article covering the legal rules on this subject.

Business Sign FAQs

As an advertising company in Alanya, we are proud to work with businesses. In this section we answer the questions businesses ask most often:

How much does a shop sign cost?

Shop sign prices vary depending on the material, size and design of the sign. On average, a simple sign starts from 500 TL, while larger and more complex signs can cost up to 10,000 TL.

What does an advertising sign do?

An advertising sign aims to attract customers by promoting a business's brand, products or services. Being visually eye-catching helps the business get noticed and increases customer traffic.

How much is the signage tax for a business?

The signage tax for a business varies from municipality to municipality and is calculated based on the size and type of sign. On average, it can cost between 100 TL and 1,000 TL a year.

Can you put up a sign without a tax registration certificate?

It is not legally possible to put up a sign without a tax registration certificate (vergi levhası). To put up a sign, businesses must have a tax registration certificate and obtain permission from the relevant municipality.

What does the cost of a sign include?

The cost of a sign covers the total spent on its design, production and installation. It varies depending on factors such as the materials used, labour and any additional services.

Is a sign a specific business cost?

Yes, the cost of a sign is generally counted among a business's own specific costs. It is an important investment in the business's visibility and its ability to attract customers.

Is it mandatory to put up a sign at your business premises?

Although putting up a sign at your premises is generally not mandatory, it is strongly recommended to increase your business's visibility and attract customers. In some sectors it may also be a legal requirement.

Who pays signage tax?

Signage tax is paid by all businesses that use a sign at their premises. The tax is paid to the relevant municipality and can vary according to the size and type of sign.

Where do you get a sign permit?

A sign permit is obtained from the municipality where the business is located. Business owners should apply to the municipality, submit the required documents and complete the permit process.

What happens if signage tax is not paid?

If signage tax is not paid, the business may face various sanctions. Municipalities can fine businesses that owe signage tax and request that the sign be removed.

Is it mandatory to put up a sign?

Putting up a sign is generally not mandatory, but it is important for increasing a business's visibility and its potential to attract customers. In some cases it may be mandatory because of specific regulations or sector requirements.

What materials are signs made from?

Signs are made from a variety of materials such as aluminium, acrylic, vinyl, stainless steel and wood. The choice of material depends on the sign's purpose, durability requirements and aesthetic preference.