Corporate Identity Design

Corporate identity represents how an organisation or business presents itself and behaves, both inside and outside the company. In other words, it is the face a company shows to the world. Known as the company's external identity, corporate identity also solves many problems that can arise within the company.

A professionally created company identity helps a business gain prestige, enhances its reputation and grows its target audience in a positive way. It also makes the company memorable and respected by other businesses.

With Pegasus Reklam's design services, you can get the corporate identity work your company needs and gain an edge over competitors in your sector.

Corporate identity creates a sense of professionalism within a company. It matters a great deal to the customers who visit and buy from the company. The corporate identity a company has reflects the quality of its services and activities.

With a corporate identity design that shows what makes you different, you can gain an advantage everywhere, including online.

Corporate identity has two parts:

• Internal identity: The identity that applies inside the organisation. It helps improve the quality of the company's internal activities and services and helps define the company's goals. Internal identity work includes items such as staff business cards, notepads, presentation folders, accounting documents, digital materials and communication equipment.
• External identity: Although external identity is often seen as an add-on service, it is at least as important as internal identity. Once the internal identity is in place, the external identity also needs to be ready. External identity covers company vehicles, the company building and company signage, product and service catalogues, and magazine, newspaper and online publications.

What Should a Corporate Identity Be Like?

A good corporate identity should:

• Be easy to prepare.
• Impress customers at first sight.
• Be memorable.

A corporate identity is what a company needs most for its services. A company's corporate identity defines the character and stance of the brand. Corporate identity also plays a very professional role in defining a company's vision.

That's why a corporate identity must have qualities that impress customers at first sight.

In our corporate identity work:

• We offer our customers a complete, holistic service.
• We favour visionary, innovative designs.
• We always work with stylish, functional ideas.
• We work with products that are useful in terms of both quality and quantity.

How Is Corporate Identity Design Done?

Our corporate identity design work follows a series of consecutive stages.

Essentially, our corporate identity work proceeds as follows:

• All the work needed for the corporate identity is identified and approved. Priorities are set in a meeting with the company.
• Work is done to make sure the corporate identity is right for the present day. Being contemporary matters at this stage, and the whole process is carried out to suit current conditions.
• Presentations prepared by our experts are shown to the company's decision-makers, and the necessary approvals for the work are obtained.
• After the presentation, any changes the decision-makers consider necessary are made.
• The approved work is sent to print. The target audience is defined and the work is finalised with factors suited to that audience in mind.

What Should You Pay Attention to in Corporate Identity Design?

There are a number of things to pay attention to if a corporate identity is to achieve the intended success. Getting the company's approval from the design stage right through to the final stage is very important. By paying attention to every detail during preparation and production, it is possible to create and develop a successful corporate identity.

Points to consider in corporate identity design:

• The company logo must never be altered, and it must always use the same font and text size on every printed product and surface.
• During corporate identity design, you need to know what the company wants and focus the work in that direction.
• It is very important that the colours and themes chosen suit the company's sector and image.
• The organisation's history and heritage should also be taken into account, and colour tones that are both memorable and striking should always be chosen.

Why Is Corporate Identity Design Important?

Having a corporate identity benefits you in many ways. The importance of a corporate identity inside and outside the company can be summed up as follows:

• Corporate identity protects the company's brand image.
• It helps customers recognise and distinguish brands more easily.
• If innovative, distinctive elements are used in the design, it allows the brand to occupy different positions.
• Corporate identity gives potential customers confidence in the company and creates an impression of quality.

At Pegasus Reklam we start our work by focusing on your company logo and speed up your branding process. We offer designs that will catch the interest of your potential customers, using colours and tones that reflect who you are.

We combine strong, striking work with unique visuals and give you the chance of a successful future in your sector with innovative brand slogans. Get in touch to find out more about our services and enjoy the advantages.